Rebrand the hesitation.
You have spent eleven evenings choosing a font for something you have not started. Excellent. Tony calls this “developing the foundation”. Rename the empty folder, take a photograph of your notebook and announce that something big is coming. Nothing has to come. The announcement is already something, and it has the advantage of being easier than the thing. If anyone asks for progress, show them the newer font.
“You are not late. You are pre-early.”



